Dear Kroger,
I love your stores. You’ve made a lot of improvements. Be proud for a moment. Okay, moving on.
When I was a kid, Popeye taught me that eating spinach would make me big and strong. And strong I am. I work for the phone company, lifting tall poles and holding them in place as they are driven into the ground.
On evenings and weekends, I enjoy watching Disney Classics, with my young children, Spitzy (seven years old) and Jenner (five years old). We’ve seen them all several times. Of course, we’ve watched Popeye too—what a great lesson he delivers: What we eat affects us.
While walking through your store, I grabbed a bag of dog food. We were out. It was a big bag that would last Fleming for at least a month. We took the dog food home and started feeding Fleming. Fleming loved the food.
Last Saturday morning, after about a week, Jenner and Spitzy both came running to me, crying uncontrollably. The bag reads “Ol’ Yeller” dog food. And Walt Disney, himself, endorses this. “Daddy—does what Fleming eats affect her as well?” Of course it does. How could I lie? They started bawling.
You may recall, in Ol’ Yeller, the older brother has to shoot the dog because poor Ol’ Yeller is rabid. So my kids are flipping out. Is this dog food going to cause Fleming to start foaming at the mouth? Are we going to have to put ol’ Fleming out of her misery?
Truthfully, I don’t know how to answer them. Spinach made me strong. Maybe Ol’ Yeller dog food makes dogs angry. It didn’t help that Fleming stuck her big beak in my cappuccino, and looked like she was foaming. That kept the kids up for a couple of nights—at least they weren’t school nights.
What marketing genius came up with this dog food? Why not Lassie? Benji? Bolt? Why frighten little kids?
Sincerely,
Jerry
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Subject: Kroger Comment 7187421
Date: Thu, 8 Oct 2009 09:43:23 -0400
Dear Mr. Herman:
Thank you for contacting the Kroger Co. I apologize for the delay in responding to your email. I am sorry to leant that the name our of dog food "Old Yeller" upset your children. Please assure that like all our pet foods this is a wholesome safe product the will not harm your pet in any way.
I am forwarding your comments to product development for review. If you have any further concerns or comments please don't hesitate to contact us at 800.632.6900.
Sincerely,
Christie
Consumer Affairs
Reference: 7187421
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