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Thursday, January 26, 2012

Post# 237 - Hey Nabisco - How About a Peanut Allergen-free Nutter Butter

I sent this note to Nabisco on 9/5/2011:

Dear Nabisco,

I'm an enormous fan of Nutter Butter cookies.  As with all things that I love, I obsess about them.  One year I went to a Halloween party, dressed as a giant Nutter Butter.  My girlfriend at the time, Nina, dressed as an E.L. Fudge, tried to remove my cookie coating, but that's a story for another day.

The end result of that night was a love child, young Carlton.  His mother and I aren't under the same roof anymore, but we set aside our animosities for the love of Carlton.  And when he turns 18, I'm gonna tell her off.  But that's a story for another day.

Young Carlton is a chip off the old block.  He's smart as a whip, agile as a mountain goat, and at his age, almost as sweet with the ladies as I was.  But that's a story for another day.
Here's the deal.  I love Nutter Butters.  They're part of  my life that I can't sacrifice.  On some level, I feel like Carlton deserves to try and enjoy the very cookie that played such a vital and unusual part in his origin.  However, you see, Young Carlton is allergic to peanuts.

I'm asking you as a passionate cookie fan, loving father, and spiteful ex-husband, to commence work on a peanut allergen-free Nutter Butter.  It would just be a Nutter Butter, but without the harmful peanut allergens matter.

Look, I'm not asking for results tomorrow.  Just come up with some prototypes within my lifetime.  Name your year.  2012?  Fine.  2016?  Perfect.  2024?  I guess that'll work.  How about sometime between now and 2041?  That gives you about 30 years.  I just want to share a Nutter Butter with my boy.

Is that too much to ask?

Please get started.  Only positive attitudes from here on out.


Nabisco response, receiced 9/13/2011:

Thank You for Contacting Us!

Hi Jerry,
Thank you for visiting

I appreciate you taking the time to let us know how much you enjoyed NUTTER BUTTER Peanut Butter Sandwich Cookies. We take great pride in providing high quality products that are convenient, taste good, and add nutritional value.

I also wanted to take a moment to address the idea you shared with us. Kraft's policy is to encourage innovation in terms of new product and packaging ideas from consumers. Our Innovation Team is always happy to hear and consider such ideas. The Innovations Team does not, however, consider unsolicited ideas for product line extensions, packaging changes, advertising, promotions and recipes.

We want you to know that comments shared by our consumers can be very helpful to Kraft. Various Kraft teams do review comments such as yours, which help us identify consumer trends, preferences and needs.

Again, we appreciate you contacting us and applaud both your creativity and loyalty.
If you haven't done so already, please add our site to your favorites and visit us again soon!
Kim McMiller
Associate Director, Consumer Relations


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