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Sunday, January 15, 2012

Post# 235 - Kellogg: Lego My Eggo

I sent this to Kellogg on 6/24/2011:

Dear Eggo,
Have you given any thought to a cross-promotion with the Lego Folk? 
I am proposing a “Lego-shaped Eggo”.  Have one side "female" with tiny, buttery syrup-filling crevices, and the other side "male" with tiny "knobby nipples".    They would taste like Eggo Waffles and contain the wonderful nutritional value of an Eggo Waffle, but they would look and behave like an actual Lego.

Perforate the waffle in "2 knobby nipple by 2 knobby nipple" sections, so they can be separated into smaller Lego’s, and quickly assembled into make-believe homes, forts, spacecraft, and places of worship.
Imagine this: spoiled little kid asks his parents for three waffles for breakfast instead of one.  Why?  Is he hungry?  Nope.  It turns out, he wants to build a bridge over syrup river.  You just sold three waffles instead of one, pardner.
Studies conclusively show that children who are engaged in crafts and projects perform higher on standardized testing than children who follow a “hands-off” approach. 
Kids could collect UPC symbols from discarded packages and send away for real Lego kits.  Photo contests, where you give a subject and kids send photos of their completed projects could stimulate imagination.

What do you think?

Subject: Consumer Affairs 025055913A
Date: Monday, June 27, 2011, 9:32 PM


Thank you for offering your assistance in the creation of a cereal product to support our business. We certainly appreciate your enthusiasm for our brands and company.

We receive almost 10,000 unsolicited proposals each year, both from our consumers and other business concerns. The Kellogg's® GR-R-REAT™ IDEAS portal allows these proposals to be reviewed by our company in a fair and consistent manner. We encourage you to visit to properly share your special idea.

We appreciate your patronage of throughout the years and your offer of assistance. It is because of the support of our consumers that we have remained successful in what has become a very competitive environment. We hope that our products will continue to meet the needs of you and your family for many years to come.


Consumer Specialist
Consumer Affairs
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