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Friday, June 18, 2010

Post # 120 - General Mills - Golden Grahams Cereal Box Propaganda - 6/2/2010

Happy Father's Day to all of the Dads out there!  I got your back!
Dear General Mills,

I was recently shopping at the grocery store. As I pushed my cart down the cereal isle, I automatically grabbed a box of Golden Grahams. These are a guilty pleasure from my childhood, and one that I have shared with my children.

As I scanned the box at the self-check-out, I noticed the back of the box. A mom tribute. Right at the top, it reads “It’s All About Mom”.

Lookie—I know the marketing geniuses at General Mills went out of their way to appease to the stereotypical cereal shopper. “Appease Mom. She controls 68 percent of the cereal purchases”. I’m no dummy. I get that.

Don’t get me wrong. There is no one more important in the upbringing of young folks than Mom. Moms are great. Craft projects in schools center on Mother’s Day. And they should. There are single moms out there, filling both roles (Mom and Dad). I admire them. I don’t know how they do it.  I won’t even get into the birthing—amazing.

Any chance of throwing Dad a bone down the road?

If you believe the experts, Dad is a very important role model too. Dad’s sometimes get overlooked. The Father’s Day school craft projects are often omitted from art class curriculum because school is getting out right about then. Dad gets the shaft.

Dads need encouragement too. It’s not an easy job. Throwing praise out there for Mom, and not for Dad, creates a balance shift in the cereal box propaganda universe.

What are your plans to resolve this? When will the Dad boxes hit the shelves?


Date: Thu, 3 Jun 2010 11:53:05 -0500
Subject: Your Response From "General Mills" - 2010/06/03-0146 YJLG

Dear Jerry:

Thank you for contacting General Mills. Your comments are important to us.

We are committed to making a difference in the lives of our consumers. Feedback such as yours is important to the nature of our business.

We appreciate your loyalty and the time you took to contact us. Please be assured that we will share your thoughts with the appropriate individuals.



Consumer Services


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