November 7, 1996
Dear Mr. Barnowski:
It must be a sign of the times--- “How Many Licks does it take to get to the Tootsie Roll center of a Tootsie Pop” has gone high tech.
The commercial asking the “How Many Licks” question aired first in 1968. It has become a classic and is still airing today. Over the years, literally thousands of letters have been recorded answering the “How Many Licks” question and the approaches for determining the number have been numerous, varied, and interesting. Certainly your approach tops them all for precision.
We are sending all flavors of Tootsie Pops to you today for your experiment. We wish you every success in your search for the answer.
To everyone reporting the number of licks required, we present the “Clean-Stick” award. Please accept this award for the results you have shown us thus far.
Very truly yours,
TOOTSIE ROLL INDUSTRIES, INC.
Ellen R. Gordon
Note: The letter was enclosed with a case of Tootsie Pops.