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Monday, November 22, 2010

Post # 152 - Nestle Aero - Why Are The British So Angry At Us? 7/29/2010

Dear Nestle,

Why are you being so difficult?

People in the United States love your delightfully textured Aero candy confections. Why do you make us fly on jets to the UK, and smuggle them back in our drawers, only to find that they’ve melted when we’ve been “let back in”?

Why don’t you make these in the United States? It comes down to dollars and cents. People in the US love Aero Bars. You could make an even larger fortune.

I realize that you manufactured Aero Bars in the 1980’s. We were all too busy playing Pac Man and solving Rubik’s Cube. Have you seen us lately? We’re a nation of large people. We market Kit Kats as a morning coffee accompaniment, why not Aero Bars?

Let’s cut the crap. You’re still bitter about the Revolutionary War. The Declaration of Independence. The fact that your biggest rock groups came over here to avoid taxes and party with our groupies and hippies. Which is it? Or is it all of the above?

You’re holding back. We gave you fluoride. It’s your turn to give back.

What do you say?


002758954A 29 July 2010

Dear Jerry

Thank you very much for your email. Unfortunately Aero is not currently exported to the USA. Whilst sales do well here, consumer research shows that the amount of interest would not justify the high demands required in production to ensure the good value consumers deserve.

Our experience of how brands perform in various markets suggests that consumer tastes can vary considerably between different countries.

Because of this, Nestlé USA Inc are responsible for the import and distribution of our products in the USA. Their contact details are: Nestlé USA Inc800 North Brand BoulevardUS - GlendaleCA 91203Telephone Number: 001 818 549 6000Fax Number: 001 818 549 6330

Alternatively, you may like to try the following Websites that provide British goods to consumers abroad:

We are sorry we cannot be of further help, but hope that you can appreciate why we took this decision. Thank you again for taking the trouble to contact us. We are grateful for the interest you have shown in our company.

Yours sincerely
Consumer Relations Executive
Consumer Services
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  1. I don't think I've ever had an Aero bar. Now I need one.

  2. You should try one! They usually have them at Meijer, in the international isle. And if you find the UK Kit Kat, you've hit the jackpot. I don't really care either way about Kit Kats, but Nestle makes the UK version and it's outstanding.