Post# 235 - Kellogg: Lego My Eggo

I sent this to Kellogg on 6/24/2011:

Dear Eggo,

Have you given any thought to a cross-promotion with the Lego Folk? 

I am proposing a “Lego-shaped Eggo”.  Have one side "female" with tiny, buttery syrup-filling crevices, and the other side "male" with tiny "knobby nipples".    They would taste like Eggo Waffles and contain the wonderful nutritional value of an Eggo Waffle, but they would look and behave like an actual Lego.

Perforate the waffle in "2 knobby nipple by 2 knobby nipple" sections, so they can be separated into smaller Lego’s, and quickly assembled into make-believe homes, forts, spacecraft, and places of worship.

Imagine this: spoiled little kid asks his parents for three waffles for breakfast instead of one.  Why?  Is he hungry?  Nope.  It turns out, he wants to build a bridge over syrup river.  You just sold three waffles instead of one, pardner.

Studies conclusively show that children who are engaged in crafts and projects perform higher on standardized testing than children who follow a “hands-off” approach. 

Kids could collect UPC symbols from discarded packages and send away for real Lego kits.  Photo contests, where you give a subject and kids send photos of their completed projects could stimulate imagination.

What do you think?

Sincerely,

Jerry
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Subject: Consumer Affairs 025055913A
Date: Monday, June 27, 2011, 9:32 PM

Jerry,

Thank you for offering your assistance in the creation of a cereal product to support our business. We certainly appreciate your enthusiasm for our brands and company.

We receive almost 10,000 unsolicited proposals each year, both from our consumers and other business concerns. The Kellogg's® GR-R-REAT™ IDEAS portal allows these proposals to be reviewed by our company in a fair and consistent manner. We encourage you to visit http://www2.kelloggs.com/greatideas/ to properly share your special idea.

We appreciate your patronage of throughout the years and your offer of assistance. It is because of the support of our consumers that we have remained successful in what has become a very competitive environment. We hope that our products will continue to meet the needs of you and your family for many years to come.


Sincerely,


Valerie

Consumer Specialist
Consumer Affairs

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Post # 126 - My Fisher Price Form Letter Experiment - 1/3/2010

This was an experiment. I had written a negative letter to Fisher Price/Mattel about Barbie (Post #66). The next day, they sent the most generic form letter containing all of the typical catch phrases. It could have applied to any complaint about any product.

I wrote back accusing Fisher Price of being too big and out-of-touch with their customers. I accused them of having a machine that spits out form letters, based on which button the operator presses: positive or negative. I then crafted  my version of the “positive” form letter.

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Thank you for contacting us. We appreciate the time you have taken to share your thoughts with us.

A great deal of time has gone into the design and manufacture of this item and are glad that you like it.

Consumer feedback is very important to us. We have forwarded your comments to the appropriate personnel here at Mattel for their interest.

We will continue to work hard to merit your future support of our products.

Sincerely,

Mattel Consumer Relations

service.mattel.com

I then sent the letter below on 1/3/2010 to see if I was correct.

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Dear Fisher Price,

Well done! Bravo!

I just wanted to send you some positive feedback regarding the Fisher Price Spin and Crash Raceway. My three-year-old, Zacchaeus, loves to play with this, when he isn’t pretending to “collect our taxes” with his cash register and pad of paper, or climb the tree in our backyard.

He spends hours crashing his little cars into one another, with seemingly no consequences. My husband thought it might be a fun idea to tape ketchup packets onto the cars. I thought this was “taking it a little too far”. Luckily, your toys are washable, and clean up nicely.

Give each other a pat on the back. Another fine product. Keep up the good work, as always.

Sincerely,

Mrs. Barnowski
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Their response is below.  I wasn't word for word, but I think I more or less answered my question.

Subject: In Reference to Case Number: 17774339

Date: Mon, 4 Jan 2010 15:36:57 -0500
From: ConsumerServiceCenter@Fisher-Price.com

Thank you for taking the time to contact us. We're pleased to learn that your family enjoys our Fisher-Price Spin N Crash Raceway.

It's the kind of enthusiasm about our products that you expressed that keeps us challenged to manufacture toys that stimulate the imaginations of children, while at the same time maintaining our high standards of design, quality and safety. We will work hard in the future to merit your family's continued support of our products.

Sincerely,

Mattel Consumer Relations
service.mattel.com

From http://thehermanletters.blogspot.com